A business model describes the way an organization creates, delivers and retains value. Osterwalder's business model canvas summarizes all the facets that influence the creation of that value in nine building blocks. Through this tool, you map out your business model in a concise and clear manner.

Once you have mastered these nine building blocks, you can evaluate and adjust your business model, better responding to market needs. That way you stay ahead of the competition.

Check the Business Model Canvas.