EYnovation™ Online Workshop | Optimize and improve your online selling
EYnovation™ will host another interesting Workshop session where we invite founders of The Dot Society, Celine Vermeulen and Caroline De Bruyn, to detail the blocks of not just selling online but also effectively marketing and scaling your business on online channels.
This event has ended
We are currently living through unprecedented times and are forced to truly innovate to ride the storm. At this time, we realise that you may be navigating through many unknown trajectories and our team would like to support you. With social distancing measures expected to prolong, online selling, marketing and scaling is the new norm for most businesses.
While online selling makes global audiences accessible, it also leads to global competitiors. Consumers are now offered innumerable choices and in order to gain their loyalty and trust, the first step is standing out from the noise. We understand that this is not as easy as it sounds, selling online can be an easy 1-2-3 step, however, doing it succesfully requires skill and knowledge.
Therefore, in the first session of our online selling and marketing series we will cover:
- Online marketing and the impact on your business bottom line
- Making the right decisions in a data-driven and strategic way to maximize ROI.
- Customer journey & digital touchpoints
- Building blocks for growth: website, mobile first, service etc
- Shift from outbound marketing to inbound marketing - Buyer persona, customer journey, expense, communication
- Test and Learn
- Pre-requisites to participate
- Already active webshop
- First sales realized. (proof of concept online)
- Organic social media channels, which are actively posted on.
After the first session, we will go deeper into specific topics over the next workshops in the series, how to set up, manage and grow for eg:
- Google Analytics, Facebook Marketing, Social Media Optimization, Google Ads and more.